“Brown is far less impactful than yellow and, like yellow, it’s not a color most people associate with strong demand.
Why? Brown is a conservative, non-flashy color that blends in and doesn’t make any waves, which apparently makes it popular with buyers in this category. Sedans: Brown Moves From Zero to Hero in the Sedan Categoryīrown is almost the worst color for resale value across all vehicle types (only gold is worse), but it’s top dog in the sedan category. Truck Depreciation by Color – iSeeCars Study “Black and silver once again perform below average in the truck segment, but it’s surprising to see silver – one of today’s most popular colors – come in dead last,” said Brauer. Both of these trucks hold their value well in any color, with beige and tan models likely doing even better, pulling up the average for this color in the truck segment. These include the Jeep Gladiator Mojave and Toyota Tacoma TRD. Pickup Trucks: Beige Scores Big With Off-Road Truck Buyersīeige isn’t the most exciting color, but it has been associated with special off-road trims on multiple truck models in recent years. SUV Depreciation by Color – iSeeCars Study Orange ranked second last year, but slipped to position three in 2023, displaced by beige – which moved up from position 9 a year ago on the strength of its performance in the truck segment.
Yellow also led the iSeeCars’ 2022 Car Color Depreciation study. Vehicle Depreciation by Color – iSeeCars Study Other above-average colors for value retention include beige, orange, green, red, white, and blue. This means a yellow car can save owners – or cost buyers – more than $3,000 versus the market average. But yellow cars only lose 13.5 percent ($6,588). The study found that the average vehicle loses 22.5 percent ($9,674) of its value after 3 years. Yellow cars hold their value best, depreciating 60 percent less than the average vehicle. The same can be said of orange and green, colors you don’t see often but are obviously in higher demand than supply.” “While not many people want a yellow car, there are clearly more people who want one than exist, which is why yellow performs so well on the secondary market. “Yellow cars continue to represent the greatest disparity between how many are produced and how many people want one,” said iSeeCars Executive Analyst Karl Brauer. Gold, brown and black cars drop the most in value, losing over $10,000 after 3 years.Yellow, beige, orange and green cars all lose less than 20 percent of their value.The average car loses 22.5 percent of its value after 3 years, but yellow cars only lose 13.5 percent, which equates to saving more than $3,000 compared to the average vehicle.This year’s study compared pricing data for over 1.3 million 3-year-old used cars to determine the impact of color on resale value. ( iSeeCars) - A vehicle’s color can impact its value by up to $5,000, according to new research by.
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